Why do so many Indians turn to gold when they need money?
For centuries, gold has been more than jewellery. Families see it as savings, security, and even an emotional treasure passed from one generation to another. India alone holds more than 25,000 tonnes of gold, most of it stored in households.
Now this wealth is finding a new role. People are using it to borrow money quickly through gold loans. While personal loans and credit cards have slowed down, gold loans are growing at record speed.
In this blog, we will explain what is gold loan is, why it is growing so fast, and the risks you should know before using it.
A gold loan lets you borrow money by pledging gold jewellery or coins. The process is quick, and borrowers can apply at a branch or even through an online gold loan or a gold loan app. The rising gold loan price means people can get higher amounts by pledging less gold.
Numbers prove this growth. By July 2025, gold loans had surged more than 122% in a single year, crossing ₹2.94 lakh crore. In comparison, most other retail loans grew only in single digits.
The main reasons behind this boom are:
While gold loans shine, personal loans and credit cards are losing speed.
In 2023, the Reserve Bank of India (RBI) increased the risk weight on unsecured loans. This forced banks to keep more money aside before lending. As a result, banks reduced personal and credit card lending.
The effect was clear:
For borrowers, the reason was simple. Personal loans became costlier, and credit cards still charged high interest. Gold loans, on the other hand, offered rates between 8–12% per year, which looked much cheaper.
Borrowers also shifted preferences. Personal loans became costlier, and card interest rates stayed high. In contrast, gold loans offered rates between 8–12% per year, which looked more affordable.
Recent rule changes gave gold loans a big boost.
In early 2025, banks were allowed to count farm loans given against gold as part of their gold loan portfolio. This step alone created a sharp jump in loan numbers.
By mid-2025, the loan-to-value (LTV) ratio was also raised. Small-ticket borrowers could now get up to 85% of their gold’s value. For loans between ₹2.5 lakh and ₹5 lakh, the limit increased to 80%. For larger loans, the cap stayed at 75%.
These changes made gold loans more appealing for people looking for quick money. Lenders too found them safer, at least in the short run.
The glitter of gold loans hides some risks. If gold prices fall, both lenders and borrowers can face trouble.
For example, if you pledge gold worth ₹1,00,000 and borrow ₹75,000, your LTV is 75%. If gold prices drop 15%, your gold is now worth only ₹85,000. Your loan stays the same, but the bank now has less cushion if you default.
With RBI’s new LTV limits, this risk is higher for small loans. A 15% price drop can wipe out the safety margin for lenders. For borrowers, it means the risk of loan default rises because lenders may auction the gold sooner to recover money.
A gold loan is fast, flexible, and easy to get, especially if you need short-term funds. But it works best for small amounts and quick repayment. If you cannot risk losing your jewellery, you may want to explore other credit options.
For larger or longer needs, a personal loan or business loan may be better. You can check options with the best gold loan company before applying.
Gold loans are no longer a last option. They have become a common way to borrow in India. The growth is strong today, supported by high gold prices and digital platforms. But the risk is real if gold prices drop.
Before taking any loan, understand the procedure and check the documents required. Compare different options carefully.
At WeCredit, we help you explore personal loans that fit your needs. With the right choice, you can get funds safely without putting your family’s gold at risk.